The Paralympic Games are one of the most important events in the sporting calendar. They allow those with physical disabilities to show off their skills at a number of different sports. They are an offshoot of the Olympics and have several similarities.
It is an ideal event for a casino to sponsor, since It is the number one occurrence for disabled athletes. The games are given international press coverage and watched by millions of people. They also have the support of the royal family in England. Such a high-profile event would give a casino a colossal amount of advertising.
If a casino would sponsor the Paralympic Games then, they would have the right to have their branding seen throughout the different sporting events. For instance, if a casino had flamingo logo then this would be seen plastered on the walls and floors of the stadium where the different sports are held. This would be captured on camera live, and a large number of potential customers would then see it.
The casino could also have an advertisement for one of their new developments. This could be anything from a 7 Sultans android app to a new luxury poker game table. The important thing is that whatever the casino wants to announce to the public it will be seen en masse, for this advertising is not just restricted to the physical space of the stadium.
The Paralympic Games also produce a large amount of merchandise. People who enjoy the event want to get their hands on it in order to remember the games of that particular year. It stands to reason that if a casino funded enough money into the event then they would be able to have their branding on this merchandise as well. This would further spread awareness of the organisation.